by Viktorija Nikoloska

When building a start-up company, owners need to begin considering outsourcing as an option that will help their business grow. Choosing outsourcing services may turn out beneficial for every business that is on the market, regardless of whether it is a start-up or a big corporation. For a long time, business owners thought that outsourcing is a strategy only for big organizations. However, start-ups are also recommended to learn how outsourcing can benefit their business before launching their company on the market. Moreover, they need to know which outsourcing services to choose, in order to save their resources and to focus on their core activities. 

Cosmic Development is an IT support services company that offers outsourcing services to all the countries in the world. Although our company is based in Canada, we have other operation centers in Europe, or to be precise: in Serbia and Macedonia. The basic outsourcing services, that most of our clients require, are covered in these three groups:

Software Development Outsourcing Services

With the growth of digital technologies, web developers are the employees that are most wanted for creating software or web solutions for different types of companies. Both start-ups and big corporations are in the need of software developers who will create websites, mobile and web applications, software, e-commerce solutions, web designs, etc. In most cases, companies want to get outsourcing services for the creation of their websites or their new applications. Furthermore, they also need experts who know how to make good web designs or who have ready templates that the business owners can choose from. 

Cosmic Development as an IT support services company offers software development to business owners who want to get outsourcing services for lower prices but excellent quality. We have experienced professionals in the following:

  • Front-end Web Development
  • Back-end Web Development
  • Mobile and Web Applications
  • E-Commerce Solutions
  • UI/UX Design
  • Quality Assurance

In addition to these basic web development services that can be outsourced, the role of a cybersecurity expert is also trending nowadays. Companies often wonder whether to choose outsourcing as a way of improving their Internet security. Hiring professionals who will resolve potential cybersecurity issues remotely is a good idea when business owners cannot find the appropriate individual for the job or when they realize that they do not have enough resources for a proper in-house employee. Discover more about cybersecurity and why you need to implement it by reading the newest web development trends for 2020.

Digital Marketing and Sales Outsourcing Services

When it comes to outsourcing services that belong to the group of digital marketing and sales, business owners need to decide which services should they have in-house and which can be outsourced. For instance, there are plenty of marketing agencies and sales experts that can cover those job positions from a remote workplace. However, the managers of both marketing and sales teams should work closely together and be present at the office, for better synchronization between the teams. 

When launching a start-up company, owners can consider hiring outsourcing services like digital marketing and sales in order to save their time and to promote their brand successfully. Companies that are found in such a situation can consider hiring digital marketing experts from companies such as ours. We offer digital marketing and sales as outsourcing services from a team of professionals who know how to bring benefits to your business. And instead of paying several separate salaries for each employee, you will want to get a team of experts for one price. Below are further discussed four main areas of the digital marketing and sales services that we offer.

  1. Social Media Marketing
  2. Content and Technical Writers / Search Engine Optimization (SEO)
  3. Sales and Email Management
  4. Video and Photo Editing
1. Social Media Marketing

As part of the digital marketing strategy of any company, business owners also need to have experts in the field of social media marketing. Most companies believe that dedicating one hour per day on social media marketing is enough, but this is not right. They need to invest time in their social media strategy if they want to grow the number of their followers. Choosing to outsource social media marketing experts is crucial for businesses that want to be present in online media and on social media platforms such as: LinkedIn, Twitter, Facebook, Instagram, WhatsApp, etc… We have professionals in our company who can easily monitor your connections on all social media and engage in separate conversations with them. 

2. Content and Technical Writers / Search Engine Optimization (SEO)

The outsourcing services also include services such as content or technical writers. Content or technical writing is needed for blog, advertising, social media platforms and all other aspects of the digital marketing strategy. Failing to invest in written content may prove to be wrong for the company’s entire strategy. Content and technical writing takes a lot of time, effort and practice, so companies need to have this in mind when creating their content strategy. 

In a tight correlation with content and technical writing is Search Engine Optimization (SEO). Without written content, the company’s website will not be optimized for search engines such as Google. Therefore, start-up owners need to hire SEO experts to handle their content and to make a strategy that will place them higher on the search engine results pages (SERPs). SEO is one of the outsourcing services that companies may get from companies like ours. To learn more about current trends in creating a digital marketing strategy for 2020, read our article by following this link.

3. Sales and Email Management

A very important aspect of the company’s marketing and sales strategy is to pay special attention to the email management. It is definitely not an easy task to know what type of emails to send to which category of people. Therefore, companies are encouraged to contract experts that offer outsourcing services for email management, so that they can avoid being unproductive or inefficient. Nowadays, there are companies that deal with email management technology as a primary focus. Therefore, if the start-up company does not deal with this technology, business owners are encouraged to use outsourcing services for email management and get professionals to do this work. 

4. Video and Photo Editing

In the era of smartphones, photos and videos are the core of each digital marketing strategy. Every company should consider hiring a team of professionals that will know how to bring out the best of the videos and photos they publish on the company’s website or social media. For that reason, outsourcing services such as video and photo editing is the best choice that business owners can make if they want to present their companies as professional ones. On the one hand, taking pictures with a mobile phone, or recording in-house videos may only lower the product’s quality. On the other hand, hiring professionals in your country may be more expensive for your firm than what you can afford. Therefore, companies can hire remotely-working experts who can take photos, record videos and then edit them so you get better quality for a lower price.

Administration and Virtual Assistance Outsourcing Services

One of the most outsourced services are those that cover administrative responsibilities and customer support activities. Start-ups that want to lower their expenses need to consider hiring administrative and virtual assistants from other countries, thus preserving money on hiring, saving up space in their office and lowering their tax payments. In such situations, business owners can make a decision to hire customer service agents abroad for a more affordable cost.

However, prior to making this decision, start-ups need to make an impeccable analysis of the countries that they want to get these outsourcing services from because they will need only remote workers who can speak English fluently. In our company, we have employees who speak English like their second tongue, because in Macedonia the children learn the English language from the beginning of primary school. Therefore, we offer fluent-English speakers who can understand the problem at hand and provide excellent customer support experience. 

As part of the administration and virtual assistance, we also offer outsourcing services from human resources (HR) professionals. Our team of HR experts may take care of your employees, regardless of their location in the world. The HR team we have will recruit and hire the most suitable candidates for the job position at hand. Moreover, it will also conduct employee training, if needed, and will determine the payroll and the employee benefits.