by Viktorija Nikoloska

Creating a strong B2B marketing strategy for start-up companies is a crucial step that business owners need to complete before launching their companies on the market. When setting up the start-up, its owners need to find out the best way to place the company in the B2B market. Regardless of whether the start-up is selling some kind of products, or offers IT services such as software development or digital marketing, the managers must first build a healthy and successful B2B marketing strategy for start-up companies.
Business owners who want to launch a start-up company must have in mind the fact that the world in which we live today is getting more and more competitive with every passing moment. To get in the lead, start-ups need to implement modern technologies and trends. Furthermore, they need to create B2B marketing strategies and optimize and review them according to the current situation. We often see how different companies develop different B2B marketing strategies. To learn how to build a strong B2B marketing strategy, continue reading the article below. Go through the following seven simple steps for creating a marketing strategy for B2B start-ups, which are slowly showing up on the B2B market.

  1. Establish a Verbal Communication with Existing Connections

    When building a strong B2B marketing strategy, the owners of start-up companies may begin with managing and utilizing the numerous connections they already have. The best way is through creating a list of all the people they know, regardless of whether they are friends or business associates. To save both their time and trouble of creating a connections list, it is a great idea to have a database of all acquaintances. That way, they will be able to organize a meeting over coffee or lunch or to send an email about their new business. The start-up owners will then be able to connect with the associates of their acquaintances and get the help they need for their business to become known. Verbal communication is crucial in this step because it has a personal touch, and it may add value to the start-up from its beginning.

  2. Create a Website and Start Writing Blog Posts

    After creating a start-up company, business owners need to develop a modern website that is up-to-date with the latest trends. But most importantly, owners need to ensure that their website has a blog section. Writing a blog is a crucial step in the company’s B2B marketing strategy. Blogging not only helps in improving the company’s online visibility and presence but also builds its reputation in a digital format. Start-up owners who want their company to be visible in the social media need to have written blog articles on their companies’ websites that will make them experts in significant areas. Maintaining a blog will help owners to create an organic marketing funnel as part of the B2B marketing strategy. Furthermore, it will enable the website to increase its target audience and will generate leads.

    Blogging, two computers and an office desk
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  3. Make an Analysis of the Competition

    When building a strong B2B marketing strategy for a start-up company, it is a crucial step to analyze the company’s competition. Trying to penetrate the B2B market without analyzing the competitors may backfire for the start-up. Therefore, business owners need to ensure that they know in advance everything about the competition in the B2B market. Moreover, they need to analyze all the companies that offer the same products or services. The best way to make such an analysis is to go through the competition’s reviews, complaints, user’s comments, feedback, client stories, etc. By doing so, the start-up owners will be able to avoid the mistakes their competitors made and improve them. Moreover, business owners can try to find online articles written about the experience with the competition. By doing all of this, start-ups will be ready with better solutions than their competitors when potential clients or customers reach out.

  4. Increase the Company’s Online Presence

    One of the steps of creating a strong B2B marketing strategy for a start-up is to know how to increase the company’s online presence. Nowadays, companies can stay active and present online with the help of numerous communities. Moreover, there are several social media platforms where a company can become visible to others and virtually present. Business owners may begin using social media, just like we did with the following platforms: LinkedIn, Twitter, Facebook, and Instagram. LinkedIn helps with the promotion of products or services, and it strengthens relationships with essential connections. Twitter increases business engagement and helps the company to get noticed online through the correct usage of trending hashtags. Facebook is an excellent platform for the promotion of the website and blog. And finally, Instagram is a social media platform that helps B2B start-ups to expose their human side. Using these social media is the first step for increasing the company’s online presence.

    Social Media apps on a phone
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  5. Write Cold Emails

    Start-up companies who want to create a successful B2B marketing strategy must continue using emails as part of the marketing plan. In other words, business owners need to send out cold emails to other companies and business associates. To do so, they will first have to research a list of companies that they want to collaborate with. Moreover, once they discover the companies they like to get into business with, then they can get in touch via email with the right person from each company on their list. When writing cold emails to potential business associates, start-up owners should make the emails personalized for each person individually. Furthermore, they have to find a way to explain plainly how their offered solution may solve the other company’s problems. Note that bulk emails are bad, and no one reads them, so before sending an email, make proper research on the recipient’s interests.

  6. Attend Networking Events

    When creating a B2B marketing strategy for a start-up company, owners and managers need to be aware of their surroundings. They must become aware of the fact that their company will be successful as much as their connections are successful. Attending networking events is a strategy that will help a start-up become more known in the B2B market. Moreover, business owners will be able to not only nurture their current acquaintances but also create new ones. Going to such events, exhibitions, and programs will help start-ups to expand their network connections and get remembered by more prominent corporations. The best way to increase the contacts is by exchanging cards with all acquaintances from the event. After the networking event is over, business owners can send them personalized emails, thus ensuring a possibility to convert them into future potential associates.

    attending conferences in 2018
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  7. Join Local Incubators

    In addition to the networking events, start-up owners may consider the option of joining local incubators as a way to make new connections. When start-ups are at an early stage of developing a B2B marketing strategy, they can begin exploring the local incubators. These places are a perfect opportunity to meet with similar individuals and business owners. Moreover, joining local incubators not only increases the number of connections but also allows like-minded individuals to share their expertise and personal experience. Besides, these incubators enable business owners to get familiar with other start-up companies and get their first clients or customers. The local incubators offer start-ups the opportunity to learn from other similar start-up companies. It also gives them the chance to interact with other mentors who have more experience in the same field. Moreover, they may guide them in the right direction and help them with the creation of a successful B2B marketing strategy.


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